Over the past 20 years, the landscape of business has changed drastically. The internet and online world was a brand new frontier, with endless possibilities for business.
Business owners should also consider mobile apps. Will my business benefit from developing a mobile application?
When evaluating if a mobile application could be beneficial to your small business, consider these factors. Before deciding on a project, explore the possibilities with various app developers.
Customer Loyalty
Mobile apps are a great way to increase loyalty and build a relationship with your customers. Every business owner understands how important it can be to bring in new customers. The best business owners understand the importance of retaining customers and building loyalty.
Are you able to offer instant rewards, provide product recommendations, and encourage social interaction with your customers? You can use these techniques to increase customer engagement.
You spend money on marketing and sales channels to acquire new customers. You could design a mobile application to encourage customers to return.
Customer Services
Could you benefit from allowing customers to contact you for pre- and post-sale questions as consumers spend increasing amounts of time on mobile devices?
Your customer service will be improved if you have a channel which allows you to respond instantly and efficiently to inquiries from customers. You need to find ways to give your customers better service.
Shopping
Can your customers place orders for your service or product using their mobile phone? Do you let your customers set up appointments if you run a service-based business? Can your customers order groceries, schedule delivery and RSVP for a table at a retail store or restaurant?
If you answered no, you must realize that your competitors provide these opportunities to customers. Can you afford for your competitors to gain an advantage?
Data Analytics
You can easily collect more information about your customers with mobile apps. If the user agrees, you can access their location data. You can see what they search for, the FAQs that they most frequently use, and how much time they spend on each page.
This feedback will help your marketing department to create more effective campaigns.
A well-designed app can send push notifications and improve click-through rates. It can also speed up response times.
Future
The business world is changing again. It has gone from bricks and mortar to internet. Now, it’s going mobile.
According to government studies, 91% of Australians access the Internet using their mobile phones. This same study showed that 83% of Australians engage in online shopping.
Can you afford not to explore this opportunity? You know that business and the world are always changing. Will your company become extinct if it does not keep up with the changing technology and evolve your business?
